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ELE Group Joins the Softball Family

April 23, 2018

Wellington, NZ - - ELE Group Joins the Softball Family

Softball NZ welcomes new commercial partner ELE Group to the softball family.


ELE Group is a family owned and operated company who manage strategic portfolios in recruitment, logistics, construction, and risk management.


Group Managing Director Brent Mulholland has an affiliation with the game and sees similarities between the ethos of ELE Group and that of Softball NZ.


“We are an organization that aligns entirely to the needs of our people and their communities, and this is a position of strength for ELE that I also see in Softball NZ and its own community”, says Mulholland.


“It was an easy decision for us as people are at the core of our decisions in everything we do”. “Softball NZ have strong leadership who are building pathways for its national athletes to compete on the world stage against significant barriers such as funding, geographical location, and competition, yet they continue to perform on so many levels. This is something we relate to” says Mulholland.


The partnership will see ELE Group as the naming rights partner to ELE Stadium at Rosedale Park, Albany and includes the 2021 WBSC Men’s World Cup.


Softball NZ CEO Tony Giles says the relationship is a natural fit.


ELE Group has organizational values that focus on Growing Together, Keeping it Real, and Building Tomorrow Today. “

“This is where I see significant benefit for the softball community” Says Giles. “Like Principal Partner Golden Homes, this new relationship will see ELE work with Softball NZ in an advisory role for mutual benefit to both organizations”.


The multiyear 6 figure partnership commences June 1, 2018.



For Comment:

Tony Giles                           021763822

Brent Mulholland             0275965657



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