October2006

Esso Bees

October 14, 2006

Surrey, BC


The most successful sponsor of any team in Canada had to be the Esso Oil
Company back in the 1980's. They sponsored a team that gave them an
excellent return on investment.

For $1.00 the team acquired the rights to use the Esso logo.

So Esso sponsored a ladies softball team called the Bees and their logo was
a giant, black and gold 'bumble bee'.

They were based out of Alberta as a senior women's club and as I understood
their hats, key chains, posters, t-shirts and just about every promotional
product you could name was in HUGE demand.

They  financed many a road trip with the earnings from the sales of their
stuff. Their logo was really something. It had a the Esso logo and
underneath it was the giant bumble bee.

You guessed it, they were the:

SOB's

Esso Bees

Regards in Softball,

Henner

Bob Henning
mailto:henner@shaw.ca
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