Teenagers acrossCanada have the opportunity to follow in the footsteps of a very lucky youngwoman. Patricia Moreno, an 18-year-old from Vancouver, became a Vancouver2010 Olympic torchbearer after joining Sogo Active, a national youth physicalactivity program presented by Coca-Cola Canada in collaboration withParticipACTION.
“This is going to be such a coolexperience. Being fit and healthy is an important part of who I am,” saidMoreno. “With all my friends and family—and even all of Canada—watching, itwill be one of the most amazing and proud moments of my life.”
Canadians youth aged 13-19 can join SogoActive by going to the website at www.sogoactive.com and become eligible to beselected by Coca-Cola Canada as one of over 1,000 torchbearers in theVancouver 2010 Olympic Torch Relay.
“Teens who join Sogo Active today couldfind themselves carrying the Olympic flame in their own home town in the nearfuture,” said Nicola Kettlitz, GM Olympic Project Team, Coca-Cola in Canada.“We’re harnessing the unique power of the Olympic Games to inspire thenation’s youth to get active.”
Sogo Active gives young Canadians thetools to design, change and control their own individual “get active” plan.The program was developed through intensive consultation with leading Canadianphysical activity experts, teenagers and a broad network of provincial,territorial, aboriginal and community-based organizations.
“We’ve travelled the country and askedyouth and physical activity experts what it will take to get young Canadiansactive, and the outcome is Sogo Active,” said Kelly Murumets, President andCEO of ParticipACTION. “Youth inactivity has always been a challenge, butSogo Active’s for-youth, by-youth approach is a truly exciting solution.”
Sogo Active’s national, online network atwww.sogoactive.com connects teens with their peers and community organizationsto provide a framework to set activity goals, share challenges, celebratesuccesses, and use their own ideas to embark on a lifetime of active, healthyliving.
Using a youth-friendly social media model,Sogo Active also enables teens to reach out to less active peers to developleadership skills and break down the barriers to active living encountered bymany young people. Sogo Active youth participants are encouraged to initiateor join youth-led activities or groups in their own neighbourhood through www.sogoactive.com. Theyare also encouraged to engage in a combination of group and solo activepursuits each week, which they can log and track on the website.
Active pursuits that count towards theirdaily activity totals can include everyday movement, such as climbing stairs,walking the dog or wheeling to school or work, moderate activities such ascycling, dancing, hiking and skating, and vigorous activities such as running,soccer, basketball, and supervised weight training. The goal is to graduallywork up to 90 minutes of activity per day (a combination of everyday movement,moderate and vigorous activities throughout the week), and to maintain thislevel of activity.
Softball Associations can getInvolved!
In addition to getting teens involved,Sogo Active is also recruiting local organizations - includingSoftball Associations - to become Community Hosts. Community Hostsare local groups—from sports teams to after-school programs to youthgroups—that offer support, facilities, equipment or expertise to Sogo Activeyouth.
Organizations are typically involved inrecreation, active transportation, youth engagement, sport participation,active living, public health, groups working with youth with disabilities,groups working with disadvantaged youth, aboriginal organizations, faithorganizations, multicultural groups and other sectors that support physicalactivity, such as outdoor recreation and dance.
Local groups can sign up to be CommunityHosts through the website at www.sogoactive.com. Sogo Active is free and willhelp organizations make connections with youth, encourage physical activityand build leadership skills. Community Hosts will also help youthparticipants access community micro-grants to fund their youth-ledactivities.
To find out more about Sogo Active and tosign up as a youth or Community Host organization, go to www.sogoactive.com.
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