Nike extends contract with USA Softball Women's National team program through 2016

April 2, 2013

---

       

FOR IMMEDIATE RELEASE

April 2, 2013

 

Nike extends contract with USA Softball Women's National team program through 2016

 

OKLAHOMA CITY — The Amateur Softball Association (ASA), the National Governing Body of Softball in the United States, and Nike announced today that the company has extended its contract as the exclusive apparel and footwear provider of the USA Softball Women’s National team program through 2016.

 

A partnership dating back to 1999, Nike and USA Softball have teamed up for over a decade now outfitting Team USA through three Olympic Games and most recently at the 2012 International Softball Federation (ISF) World Championships where the U.S. took home the silver medal.  As the exclusive provider, Nike is the official sponsor of all travel, training, podium and on-field apparel as well as footwear, accessories, headwear and bat bags.

 

“Nike’s commitment to USA Softball has been a footprint and foundation of our program dating back to the 90s,” said Ron Radigonda, ASA/USA Softball Executive Director.  “They truly believe in assisting our elite athletes to be the best when they take the field to represent our country.  The product, dedication and support of Nike has had huge impact on our program and we can’t thank them enough for their loyalty.”

 

In addition, Nike has been a supporter of USA Softball PINK OUT game that has taken place every summer since 2008 with autograph auction proceeds of over $50,000 benefiting the Central and Western Oklahoma Susan G. Komen Foundation.  Their generosity and support has helped promote breast cancer awareness to softball fans and athletes across the globe.

 

New in 2013, the USA Women’s National team will be sporting a new look on the field with a brand new Nike uniform style that mirrors the company’s look of the Nike sponsored NGB’s in London 2012 Olympic Games.   The USA Women’s 2013 summer schedule will be announced in the coming weeks including participation at the World Cup of Softball in OKC July 11-14.  To purchase tickets, click here http://www.softballoutlet.com/shop_tickets.asp

About Nike, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.

About ASA 

The Amateur Softball Association, founded in 1933, is the National Governing Body of softball in the United States and a member of the United States Olympic Committee. The ASA has become one of the nation’s largest sports organizations and now sanctions competition in every state through a network of 76 local associations. The ASA has grown from a few hundred teams in the early days to over 200,000 teams today, representing a membership of more than three million. For more information on the ASA, visit http://www.asasoftball.com/. 

About USA Softball 

USA Softball is the brand created, operated and owned by the ASA that links the USA Men’s, Women’s, Junior Boys’ and Junior Girls’ National Team programs together. USA Softball is responsible for training, equipping and promoting these four National Teams to compete in international and domestic competitions. The USA Softball Women’s National Team is one of the only two women’s sports involved in the Olympic movement to capture three consecutive gold medals at the Olympic Games since 1996. The U.S. women have also won nine World Championship titles including the last seven consecutive as well as claimed five World Cup of Softball titles. For more information about USA Softball, please visit http://www.usasoftball.com/.

 

 

 

 

Julie Bartel

ASA/USA Softball

Director of Marketing & Communications

2801 NE 50th Street

Oklahoma  City, OK 73111

 

405-425-3463 - work

405-203-4645 - cell

jbartel@softball.org

On the Web ASASoftball.com | USASoftball.com | Facebook | Twitter